A digital course for therapists
Private Practice Blueprint™
with Janessa Borges, LCSW
Your proven, step-by-step guide to opening, filling, and scaling a full-pay private practice, with the clarity and confidence to actually enjoy it.
The solution
Everything you need to open, market, and scale your dream practice
This course is packed with the practical tools, clear training, and real resources to build a successful full-pay practice. No more guessing, no more burnout, and none of the years most of us lose to trial and error.
Is this you?
This course is for you if you're…
- A licensed therapist who's ready to open your own practice and finally be your own boss.
- Stressed, burned out, and undervalued at a school or community mental health job.
- Working in someone else's group practice and ready to build something of your own.
- A seasoned private-pay therapist who wants to step off insurance panels and go fully private pay.
- Ready to scale, so you can work less and make more. If you're nodding along, you're in the right place.
By the end
Here's what you'll walk away with
The full checklist for opening your practice the right way, done and behind you.
A clear way to attract the clients you love working with, who love working with you right back.
Clear boundaries and a professional admin system, so your practice runs like a well-oiled machine.
A real plan to scale, making more while working less, with the financial growth and balance to match.
Private Practice Blueprint gave me the foundation to get my practice going. I started with insurance and filled up fast with a waitlist. But once I dug into the marketing portion, plus Janessa's coaching and her belief in me, I took the risk and pulled out of insurance panels.
I was petrified to fail. Then I realized she was right all along: I was making more money and seeing fewer patients. It was surreal.
Angela Wilkos, PsyD
Therapist for High-Achieving Women
The curriculum
What's inside
Key Decisions
- Pick a business name that fits your long-term goals, plus what to do if your favorite's already taken.
- Compare business structures and choose the one with the best tax benefits for you.
- Find office space on any budget, including fully virtual setups that keep your home address private.
- Decide whether to contract with insurances or EAPs.
Foundation 101
- Learn the terms unique to private practice in an easy-to-follow video.
- Download a plain-English glossary so nothing trips you up.
- Follow a step-by-step opening checklist that makes launch feel simple.
- Open your doors in the right sequence, explained piece by piece.
Administration
- Understand what it really takes financially to start a practice.
- Use a worksheet to map out your startup expenses.
- Get the initial paperwork in place that every practice needs.
- Learn to verify benefits and prepare invoices, statements, and Superbills, even fully private pay.
Stand Apart
- Show up professionally with the steps that set your practice apart.
- Build a professional website: what you need, what to skip, and the language that lands.
- Prepare for a professional photo shoot, with money-saving tips along the way.
- Price your services with confidence using a proven formula.
Marketing
- See why marketing makes or breaks a practice.
- Use journal prompts to define your ideal client and stand out.
- Learn why "there's riches in niches," and how to lock yours down.
- Write copy that genuinely connects, and craft your mission statement with ease.
Visibility
- Create lead magnets that bring more clients to you.
- Set up an email list for free.
- Offer real value to your niche so you stay top of mind and keep referrals flowing.
- Collect testimonials and reviews ethically, without that awkward feeling.
Mindset
- Start with your Why, and learn how it keeps you anchored when things get hard.
- Embrace what it means to invest in yourself and your business so you can grow.
- Build the money mindset that lets you charge what you're worth and hold your rates without flinching.
Avoid Burnout
- Always choose quality over quantity.
- Maximize your organization and productivity.
- Pick up time-saving tips and learn how to delegate and ask for support.
- When you hit your ceiling, learn how to scale and make more while working less.
I've taken what I've learned and built a step-by-step course to teach you how to get more clients and grow your practice without burning out.
I've helped therapists across the country open, market, grow, and scale practices of their own. Will you let me help you next?
Wait… that was a lot. Can I get a review of everything inside Private Practice Blueprint™?
You betcha. When you enroll, you get 8 modules of teaching that give you everything you need to build your practice, including:
Only with pay in full
Your personalized practice audit
Let's look at your practice together
When you enroll with the pay-in-full option, you don't just get the course. You get me, looking at your specific practice and telling you exactly where to focus first.
- I'll pinpoint your positioning gaps, so you stand out instead of blending in with every other therapist in your area.
- We'll find your revenue leaks, the money quietly slipping through the cracks in your pricing and systems.
- You'll walk away with your quickest wins, the handful of changes that move the needle right away.
Enroll today
Ready to get started?
Pick the option that works for you. Either way, you get lifetime access to everything above, at your own pace, for as long as you need it.
- Everything in Private Practice Blueprint
- A personalized practice audit with Janessa: your positioning gaps, revenue leaks, and quickest wins
- Everything in Private Practice Blueprint
- Spread your investment over six months
Self-paced · Lifetime access · Your content never expires
Wins from real practice owners
What therapists are saying
Her expertise keeps highlighting the best parts of me so they shine in how I show up online. I'd recommend her a million times over for the confidence she's helped me build in myself and my brand.
I'm honestly not sure my practice would be where it is today without Janessa. She motivated me and showed me how to find confidence within myself. She's amazing at what she does, and I'd recommend her to anyone.
Before Blueprint, my dream practice was just that, a dream. The course was laid out so thoughtfully, from opening a bank account to pricing to attracting clients. Within weeks I was full, and within a year I'd grown into a group practice.
Janessa thinks of everything. She walked me through the pieces I didn't even know I was missing, and gave me the confidence to charge what I'm worth. I can't recommend her enough.
Meet your instructor
Hi, I'm Janessa Borges
Over a decade ago, I opened my private practice, replaced my full-time income, and quit my job. A few years later I relocated to Florida, rebuilt my practice, and was full again in just three months. That's when I knew I'd cracked the system for building a successful practice without all the stress.
Since then, I've taught therapists across the country how to open, market, grow, and scale practices of their own. I've watched them do it, and now it's your turn.
Will you let me help you next?
Frequently asked questions
The details, answered
How long will it take to complete the course?
Private Practice Blueprint is self-paced, so you can work through it from the comfort of your home on whatever timeline fits your life. The content never expires, and you're welcome to revisit any lesson any time.
Is there a refund policy?
Yes. You have 7 days from your purchase to request a refund. After the 7-day window closes, your bonuses are released and the sale is final, given the digital nature of the course and the intellectual property you gain access to.
I'm just dreaming about starting my practice. Can I afford to invest in this?
My friend, you can't afford not to. This is the difference between countless hours of mistakes, free consultations, unpaid sessions, and learning the hard way, versus a paved path. Why do it the hard way when the map already exists?
I want to do this in the future, but I'm not ready yet. Should I wait?
Here's the beauty of it: you have lifetime access the moment you enroll. It's never too early to lay the groundwork for the practice you want.
Start now, and you'll know exactly what it takes to build a successful private practice. When you're ready, you'll already have every tool in hand and be ahead of the competition.
How do I reserve my spot?
Click any Enroll button on this page. Once your payment goes through, you'll receive a welcome email with your login and everything you need to get started.
When does Private Practice Blueprint™ start?
It's fully on-demand. You'll have instant access to all course materials the moment you enroll.
I'd like some 1:1 coaching alongside the course. Is that possible?
Many participants want to go deeper one-on-one. I take a handful of private clients each year, with a current minimum investment, and my calendar typically books out 3 to 6 months in advance. Click here to view options and apply.
I'm feeling "ugh" about work, but I don't want to find another job. Will this help me?
100%. Plenty of the people I work with decide they're not leaving their current role, for all kinds of reasons. The goal of Private Practice Blueprint™ is to give you the tools and the plan to build more confidence and freedom, wherever you are.
Your next step
Take the leap into the practice you've been dreaming of
You owe it to yourself to feel the time, financial, and location freedom your own practice can give you, and to reach the clients only you can help. It's all waiting on the other side of this decision.
Enroll in Private Practice BlueprintSelf-paced · Lifetime access · 8 modules & 36 lessons